Tyler White · Director of Product Design
The ROI of design is products people love enough to keep paying for.
I built a product from zero to $1.1M ARR in year one. Now I help product designers prove what their work is worth, so it gets noticed, funded and rewarded.
Free Claude Skill. Your notes, 15 minutes.
Work has been featured in:
The enemy
Most design work dies between “looks good” and “why the hell should anyone care?”
The feature shipped, but nobody used it. The prototype looked cool, but answered nothing. The case study looked polished, but proved nothing. I help product designers close that gap: scope the right problem, write the PRD, and build the business case for the ROI of design. Here is what designers say.
Start where the pain is.
If your case study sounds vague, your prototype proves nothing, or your team is still circling the same decision, start here.
The method
The Value Proof System: how to prove design ROI
Before the case study, before the workshop, before the polished deck, the work has to prove something.
Design ROI case studies from real product work
Real product work. Real constraints. Real outcomes. No pretend redesigns for a coffee app that already has 900 versions on Dribbble.
Fintech · B2B AR/AP
Payment method capture up 30%, the product decision that made automation work
Suppliers could invoice digitally, but customers could avoid committing a payment method. Customer Portal increased payment method capture by 30%.
Accelerating client delivery
Months to weeks: the pipeline builder that made ML work reusable
Every project meant rebuilding what the last one had already solved. Kepler turned solved problems into reusable blocks, cutting client delivery from months to weeks.
About Tyler White
From lead designer
to Director of Product Design
16 years in startups
Built from zero
$1.1M ARR, year one
50% of company revenue
Lead designer: 1M to 3.2M users. Director of UX: a product from zero to $1.1M ARR in year one, 50% of company revenue. Now Director of Product Design.
I also got let go twice in the same year. That part taught me the most.
Letters
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Ready to make your work harder to ignore?
Start with the free case study. When you're ready to run the decision meeting yourself, Builder Kickoff™ is 7 video lessons, about 20 minutes, instant access, plus the FigJam board, slide deck, Notion kit and the Claude skill that turns your kickoff transcript into a PRD.