Currently working in B2B SaaS
Designers who understand business will win the next decade.
I help product designers think beyond the mockup, prototype the right thing, and explain why the work actually matters.
Pretty work gets compliments. Useful work gets renewed.
Work has been featured in:
The enemy
Most design work dies between “looks good” and “why the hell should anyone care?”
The feature shipped, but nobody used it. The prototype looked cool, but did not answer the question. The case study looked polished, but said nothing useful. Everyone liked the work, and somehow the team still had no clue what to build next.
That is the gap I help designers close.
Start where the pain is.
If your case study sounds vague, your prototype proves nothing, or your team is still circling the same decision, start here.
FREE KIT
Explain your work like it mattered.
Turn your work into a clear story about the problem, the decision, and what changed. Not another portfolio walkthrough that politely bores everyone to death.
Get the free kitBUILDER KICKOFF™ · $47 EARLY BIRD
Shape work worth writing about.
A live workshop for turning messy product ideas into clear, prototype-ready case study projects. Regular price: $97.
Join Builder Kickoff™The method
The Value Proof System
Before the case study, before the workshop, before the polished deck, the work has to prove something.
Frame the decision
Before Figma, Cursor, or fake confidence, define the decision the work needs to force.
Prototype the proof
Build the smallest thing that helps the team react, argue, align, or move.
Tell the business story
Turn the work into a story about what changed, not just what you made.
Proof from the actual work.
Real product work. Real constraints. Real outcomes. No pretend redesigns for a coffee app that already has 900 versions on Dribbble.
Unlocking financial success
Payment method capture up 30%, the product decision that made automation work
Suppliers could invoice digitally, but customers could avoid committing a payment method. Customer Portal increased payment method capture by 30%.
Empowering business analysts with AI tools
Cutting ML project timelines from weeks to days
Advanced ML workflows were locked behind data science teams, slowing decisions and execution. Kepler reduced project timelines from weeks to days.
Automating quality control
Reducing document review from days to minutes, and helping GlobalVision reach $1M ARR in year one
Better framing. Clearer decisions. Work that sounds like it mattered.
Ready to make your work harder to ignore?
Start with the free kit. Join the workshop when you are ready to prototype the proof.